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Hollywood Undead

Now that I have looked at the genre rock, I will now move onto rap-rock to show a difference in genre will effect the outcome of their music video. I have decided to use the band Hollywood Undead as they are completely different to The White Stripes.

The bands first single “Everywhere I go” is about partying and sex, this fits in with their genre being rap, because if you listen to other artists from the same genre genre they tend to talk about the same things.

The video for this song fits in with the lyrics as it starts with someone in bed next to his girlfriend yelling for his mum to get him a beer. The persons face has been blocked out with a picture of a mask, this is because they are trying to promote themselves as a band and later on you will see that all of the members of the band wear masks. It cuts back to the band playing alot this is so the viewer can establish you is in the band and what there style is. As with most rap videos it sticks to the same conventions by having cars and girls. This also means that viewers will know what there style of music is, for example in a rock video it tends to have a lot of shots of the band playing and live footage.

Add comment October 13, 2010

The White Stripes Continued.

I’ve decided to now analyse a video made later by them called “Blue Orchid”. This is to show the difference in style now that they are a well established band and no longer need to promote themselves.

Here is a link to the video.

This video is very different from “Hotel Yorba” as it doesn’t concentrate on the band playing as much. This is because people know who they are so they can have other things happening in the video.

Add comment October 13, 2010

The White Stripes

I’ve decided to base my research on The White Stripes, they are an American band which started in 1997.

http://www.youtube.com/user/whitestripes?blend=1&ob=4#p/u/9/DZPEUyiNcjA

This is their first video for “Hotel Yorba”, it is a very simple video and concentrates on the band playing. This video promotes the band so the audience will know abit about what there like.

Add comment October 10, 2010

What is the purpose of music videos??

The main purpose of a music video is to promote the band. Music videos are just another form of advertising and if the band/artist makes a good video it will stay in the viewers mind and they will remember it. This means people will go out and buy their CD’s.

Add comment October 10, 2010

Music Video

For this assignment I will be investigating the purposes of music videos, I will be carrying primary and secondary research in order to find out. Once this is done, I will start to make my own music video.

Add comment October 10, 2010

Bibliography

Information from

http://www.wikipedia.org

Advertising placement picture

Waynes World picture from

Product reach information from

http://www.billboard.com/column/viralvideos/rebecca-black-s-friday-a-viral-sensation-1005073092.story#/column/viralvideos/rebecca-black-s-friday-a-viral-sensation-1005073092.story

Add comment July 6, 2010

Competitor Analysis

Competitor analysis means you assess the strengths and weaknesses of your competitor. This will help with things like marketing because you will be able to see how they are doing so it will be able to help out your own marketing strategy.

Below is an example of competitor analysis. It is a graph comparing seven different companies on things such as product awareness, product quality and customer awareness. This is a good example because it shows all the things you need to think about.

When media producers are thinking about making a film, they need to use the idea of competitor analysis to compare their company with others to see whether or not it would be benificial to make the film.

Add comment July 6, 2010

Product Reach

Product reach is how well you distribute your product to it target audience. So if the marketing for your product wasn’t very good or if you didn’t use advertisement placement in the right way then your product might not sell very well and it won’t reach its target audience.

Also your product might not reach the target audience you intended it to, for example Rebecca Black’s Friday is aimed at 13 year olds and younger because shes singing about going to school which is what most 13 year olds do. Although this is the intended target audience it has recently reached almost a cult status as people are started to hear about this song through other forms of media such as the news.

http://www.billboard.com/column/viralvideos/rebecca-black-s-friday-a-viral-sensation-1005073092.story#/column/viralvideos/rebecca-black-s-friday-a-viral-sensation-1005073092.story

Here is a link to an article written about how Rebecca Black’s song has become “a viral sensation for all the wrong reasons”. It picks up on the fact that it is something that everyone has to hear to truely understand it. This shows that although it is aimed at a younger target audience, it has reached a wider audience aswell.

Add comment July 6, 2010

Advertising Placement

Advertising placement is choosing where to place their advertisement using placement targeting, this means you get to choose exactly where your advertisement is placed.

But you have to place your advertisement in the right place that is suitable for your target audience. For example the picture below shows an example of how you can put your advertisement in the wrong place.
The article is very serious as its about how someone’s death, but opposite it is an advert for hair colour but the tag line is “oops” with a picture of a woman looking shocked. This is a juxtaposition as the two things are complete opposites.

An example of advertising placement in films is Spiderman. Peter Parker is seen shooting his web at a Dr. Pepper can. This helped advertise the company as this is a well known film so people will go out and buy their product. Another example of advertising placement in a film is Waynes World, this is different from Spiderman as it is mocking the fact that other films use advertising placement. For example in one scene Wayne is seen eating Pizza Hut but as he is doing so he is looking at the camera and talking about how he’s going to eat it so the audience know that he is talking the mick.

Add comment July 6, 2010

Consumer Behaviour

Consumer behaviour is the study of what and why the public buy things. It uses things such as psychology and demographics to help understand the process that people go though when they buy something. It also tries to find out what effects friends, family ect have on the consumers. An example of consumer behaviour is knowing when to advertise your product. If you are advertising an I pod then it is better to show the advert in the evening because this is when your intended target audience, which in this case is the aspirer, will be most likely watching TV.

It also depends on your socio economic group, for example loan adverts are usual shown during the daytime because this is when people in group E, lowest subsistence group, are watching TV and as they may have no income they are the people that are most likely to benefit from these adverts.

Add comment July 1, 2010

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