Product Reach

July 6, 2010 woodatha

Product reach is how well you distribute your product to it target audience. So if the marketing for your product wasn’t very good or if you didn’t use advertisement placement in the right way then your product might not sell very well and it won’t reach its target audience.

Also your product might not reach the target audience you intended it to, for example Rebecca Black’s Friday is aimed at 13 year olds and younger because shes singing about going to school which is what most 13 year olds do. Although this is the intended target audience it has recently reached almost a cult status as people are started to hear about this song through other forms of media such as the news.

http://www.billboard.com/column/viralvideos/rebecca-black-s-friday-a-viral-sensation-1005073092.story#/column/viralvideos/rebecca-black-s-friday-a-viral-sensation-1005073092.story

Here is a link to an article written about how Rebecca Black’s song has become “a viral sensation for all the wrong reasons”. It picks up on the fact that it is something that everyone has to hear to truely understand it. This shows that although it is aimed at a younger target audience, it has reached a wider audience aswell.

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