Consumer Behaviour

July 1, 2010 woodatha

Consumer behaviour is the study of what and why the public buy things. It uses things such as psychology and demographics to help understand the process that people go though when they buy something. It also tries to find out what effects friends, family ect have on the consumers. An example of consumer behaviour is knowing when to advertise your product. If you are advertising an I pod then it is better to show the advert in the evening because this is when your intended target audience, which in this case is the aspirer, will be most likely watching TV.

It also depends on your socio economic group, for example loan adverts are usual shown during the daytime because this is when people in group E, lowest subsistence group, are watching TV and as they may have no income they are the people that are most likely to benefit from these adverts.

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